DISCOVERING THE NEW 408 WITH THE INFLUENCERS

Instagram: @telvasv / 35.7 K followers

Blog: Neomotor

Her community

My community has been able to grow rapidly thanks to all the contacts I have in the automotive world. I have a male audience aged between 25 and 45, all of them car enthusiasts of course! They appreciate my sharing of the driving experience, what it does for them emotionally.

My community trusts me in the way I communicate my content. I offer content that contains both general information and also elements for further training.  

Her opinion on the evolution of the PEUGEOT brand  

To me, it's like they've upgraded, in terms of quality and especially in terms of brand identity and perceived quality. Today, it seems that people buy a much more premium car than 10 years ago. It is more in line with a more mature clientele. I remember that when I was a teenager, what we were looking for was these famous 206s, but now we are looking for a bit more than that.

Instagram: @schmidt.laurent / 18.2 K followers

Youtube Channel: 212 K subscribers

His beginning as a car influencer

I started completely by mistake. At first, I wasn't meant to do this at all. I started by posting pictures of my work as a car designer on Instagram. I got more and more views and started getting invitations from different car manufacturers. Obviously, I loved the atmosphere and the fact that I could test drive cars in a privileged setting. I felt like I was fulfilling my childhood dream. 

His community

My community is like me. They are thirty-somethings, passionate about cars. I think what they like about my videos is the way I go into detail, the depth of my descriptions.
I really appreciate the recognition that comes from my community, I like to have their opinion on the content that I propose to them and to answer their questions too. These exchanges allow me to constantly improve my content. 

His opinion on the evolution of the PEUGEOT brand  

I really like the direction they are taking. You can feel that the brand wants to become more premium to take a new place against the competition in this sector. I think it's great because I've loved PEUGEOT for a long time. To see that the brand is renewing itself while remaining in the current world, I find that really cool. 

Instagram: @autonotizen / 5,671 followers

YouTube Channel: 60 K subscribers

Website: Autonotizen

His community

My website has between 100,000 and 120,000 visitors per month and the videos on my YouTube channel have around 800,000 views per month. My content covers all kinds of vehicles: from small cars to sports cars. My core audience is between 25 and 54 years old. 

The preferred content of his community

My community's favourite content is the complete presentation of a car: from the interior to the exterior, the handling, the prices but also the comparison with the competition. My followers and subscribers like to have as much information as possible about cars: this is the content they are looking for. 

Instagram: @carlabelle.ch / 2,204 followers

Her debut as a car influencer

Cars are part of my DNA. I fell into it when I was a child, so to speak: I grew up around it. Three years ago, I had the opportunity to accompany a friend of mine on a car race and that's where it all started. 

Her community

My community is quite diverse. It is made up of motorsport enthusiasts, like me, who want to know my opinion on vehicles, but also people who simply like to follow me in my daily life, which I regularly share on Instagram. 

Her opinion on the evolution of the PEUGEOT brand  

I have to admit that I am quite impressed: I really like the change the brand has made. Lately I've noticed that they've really focused on comfort but also on design. I really like the direction the brand is taking. 

Instagram: @herraizm / 21 K followers

Youtube channel: 40 K subscribers

His community

My community is quite large and I am pleased to see that the number of women among my followers and subscribers is increasing. Usually, in this kind of theme, the female audience represents 8% to 10%. Today, I have about 45% women among my followers and subscribers, which is great!

With my community, I can have a daily and very direct interaction about the experiences I share about a new vehicle. We interact easily, that's what I like. 

His opinion on the evolution of the PEUGEOT brand

I see that PEUGEOT is positioning itself towards premium but not the conservative and classic premium, a premium more oriented towards style and more in line with the current era. 

Instagram: @meg.kohler / 8,460 followers

YouTube channel

Her debut as a car influencer

As I am passionate about cars, watches and also photos, I started sharing content on Instagram. As time went on, it grew, much to my surprise and delight!

Her community

I have a large community of classic car, modern car, motorsport and watch enthusiasts. All these areas are related and they don't all come for the same reason but as I offer content that mixes these themes, they like it. 

Her opinion on the evolution of the PEUGEOT brand  

I think the brand is going in a good direction by creating designs that are different from what we used to see, while keeping their identity. They dare to offer different things while remaining reassuring. For me, it's on the right track!