PEUGEOT Brand Vision and Values

ATTRACTION

Some languages are so universal, words aren’t necessary. That’s the moment instinct takes over…And that’s the power of alllure.

WITH ALLURE

At PEUGEOT we breathe a special something into everything we do. And that something is: allure. Allure takes us from
extraordinary to extraordinary, and from an excellent range to a 100% electric range. Our vision for the future is tech-forward but
always human-centric, and it’s all geared around making the world a better and more alluring place to live.

At PEUGEOT we breathe a special something into everything we do. And that something is: allure. Allure takes us from extraordinary to extraordinary, and from an excellent range to a 100% electric range. Our vision for the future is tech-forward but always human-centric, and it’s all geared around making the world a better and more alluring place to live.

LINDA JACKSON,

CEO.

"The first ingredient of our vision for PEUGEOT is electricity"

"The first ingredient of our

vision for PEUGEOT

is electricity"

LINDA JACKSON,

CEO.

3 VALUES

Journeys aren’t just about where you’re going. They’re also about what you take with you. PEUGEOT takes three values…everywhere.

A WORLD OF ALLURE

The feline qualities of PEUGEOT design come from sharp, sensual & dynamic lines. This aesthetic evokes the attraction and mystique of allure.

“Dynamic lines and athletic feline posture set the direction for the next generation of e-native cars”

Matthias Hossann, DESIGN DIRECTOR

A WORLD OF EMOTION

Imagine a drive that’s in tune with your body. Gesture-based control is a forward shift in PEUGEOT thinking, with more agile UX than ever.

“Emotion is the instinctive driving pleasure you get with every PEUGEOT”

Jérôme Micheron, PRODUCT DIRECTOR

DISCOVER PEUGEOT i-COCKPIT®

A WORLD OF EXCELLENCE

Ideas are nothing without engineering perfection. Which is why excellence underpins everything we make. Peace of mind? Naturally.

“We bring you new tech, new design & new experiences while remaining true to the values that inspired our brand for two centuries”

Linda Jackson, CEO.

THE CHARGE

PEUGEOT PASSION OF SINCE 1810

From the iconic PEUGEOT peppermill to our new PEUGEOT 408, our products are always infused with allure. The desire to make design magnetic has guided our brand for over two centuries.

Discover our history

INTUITIVE RETAIL EXPERIENCE YOU CAN TRUST

Whether it’s in the showroom or online, PEUGEOT is ready to inspire your next choice. A name you can trust with a range ready for that extra mile.

Discover our range

& THE NEXT GENERATION

PEUGEOT is set for carbon neutrality by 2038 but constantly optimizes each part of car design to better serve the planet. Our euro line-up will be 100% electric by the end of 2023 & by 2025, we’ll launch 5 new electric models.

THE FUTURE

PEUGEOT CONCEPT CARS

We believe everyone’s future is better with allure. PEUGEOT INCEPTION CONCEPT is PEUGEOT’s new concept car which embodies this belief.

Discover our concept cars

INNOVATION AND TECHNOLOGY

It’s in our nature to push the boundaries back & drive innovation that adds allure to the experiences of every driver.

DISCOVER OUR INNOVATIONS AND TECHNOLOGIES