The making of a car begins with a true artistic creation. No digital technology, no technology other than the hand, the gesture: a drawing on a simple piece of paper. Line after line, the designer's imagination comes to life and the car takes shape as his or her inspiration grows.

The sketch then goes to the design team. Its role is to create a design that complies with the product and technical briefs. Expected performance, technical choices, expectations of the product team and customers: nothing is left to chance. At the end of this phase, two initial models are produced: a digital model and a physical model in synthetic clay.  

The design team refines the design in the Virtual Reality Centre to study the feasibility of certain ideas.  

Meanwhile, the Couleurs et Matières studio is working on the development of the body colours and interior harmonies.  

This is the baptism of fire for the new 508! Over thousands of kilometres, the (camouflaged) vehicle is being tested on all types of roads, in all weather conditions, even the most hostile. This journey is also an opportunity to test the hybrid version of the 508 and to analyse the charging network in Europe.

Tests are also being carried out in parallel with models from other brands to assess high-speed behaviour.  

At the PEUGEOT test centre, driving tests are carried out. In particular, the behaviour of the bodywork components and the ground connections are evaluated.  

The 508 appeared in the spotlight for the first time in March 2018 at the Geneva Motor Show: "the place to be" for the presentation of any new vehicle. It was a successful debut as journalists were full of praise for the sleek design and boldness of the new top-of-the-range vehicle from the lion’s brand

The beginning of a success story that continued with a public presentation of the 508 estate and the plug-in hybrid version, in a world preview at the 2018 Paris Motor Show. 

The 508 PSE is the most powerful PEUGEOT ever produced in series by the brand. With its rechargeable hybrid technology and its 360 bhp spread over three engines (one internal combustion engine and two electric engines), the design of the PEUGEOT 508 PSE is based directly on the research and technical advances developed by PEUGEOT SPORT. Indeed, the design of competition vehicles such as the PEUGEOT 9X8 (which made its competition debut at Monza, for the 4th round of the 2022 FIA World Endurance Championship) is a permanent laboratory for the development of the range's sports models.  

In addition, the PEUGEOT SPORT ENGINEERED label is fully integrated into the energy transition: it offers a new type of virtuous performance, a perfect alliance between sportiness and technology. The 508 PSE hybrid thus sets a record for CO2 emissions, certified according to the WLTP protocol at 46 g CO2/km, the equivalent of 2.03 L/100 of consumption.