PEUGEOT is a proud partner of Born Free, which works to protect wild species and wild places by engaging, educating and empowering local communities to co-exist with wild animals in Kenya and other countries around the world. Since 2023, PEUGEOT has supported Born Free in building beehive fences and predator-proof bomas in their Meru Conservation Area in Kenya, and organising elephant behavior workshops for local communities. We are also proud to provide Born Free with PEUGEOT Landtrek pickups they can use on the ground on a daily basis.

We turned EV chargers into sculptures to captivate people on the streets of Paris with one clear message - lions are threatened with extinction and we need to act now to protect them.

Your donation could provide quality food and expert care.

Protect a lion by donating to Born Free today.

Will Travers, OBE, co-founder of BORN FREE said: “The growing human population can lead to increased conflict with wildlife for example, lions attacking livestock. But with PEUGEOT’s support and commitment, BORN FREE is deploying effective, innovative strategies such as predator proof fences, or Bomas, to protect people and cattle, to conserve natural resources, protect wildlife and safeguard local people helping keep everyone safe.”

Linda Jackson, CEO of PEUGEOT: "Today, more than ever, a brand like PEUGEOT must contribute to a more responsible and sustainable world for future generations. We are on our way to achieving our Carbon Net Zero objective, but there are different ways of getting there. I am convinced that EDUCATION is one of the keys to a more sustainable world and that's why we want to make our contribution”.